Work · 14 spec ads for House of Worktops

The work we built for you.

14 spec ads in real House of Worktops oak, real palette, real claims. Each one targets a lane the builders' merchants never run: real oak against laminate, the £5 sample, made to measure, everyday durability, made in Britain. Drafts, not finals. Every one cleared a 9-point copy rubric and a 10-gate creative grader before it reached this page.

Five open lanes. Every angle mapped to a page.
14
spec ads
5
open lanes covered
13
unique format files
4
oak grades featured
£5
sample lane, one ad

14 we built for House of Worktops.

Real oak, real palette, real claims. Each one opens a lane your category leaves empty. Drafts, not finals. Editor pass before they ship.
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01. Us vs Them · Real oak vs printed laminate
01 · Us vs Them
One is oak. One is a photo of oak, printed on plastic.
Real-wood believer · Real vs fake · Conviction
02. Features · Measured, cut, delivered to the room
02 · Features / Benefits
Measured, cut to your size, carried to the room.
Practical provider · End-to-end service · Reassurance
03. Before / After · Laminate to solid oak
03 · Before / After
The units stayed. The worktop changed everything.
Kitchen renovator · Kitchen upgrade · Pride
Spec · Sample creator 04. UGC IG Story · Hand on new oak
04 · UGC IG Story
Three weeks in and I still run my hand along it.
Kitchen renovator · Ownership joy · Delight
Spec · Sample creator 05. UGC IG Reels · Nearly bought laminate
05 · UGC IG Reels
I nearly ordered laminate. So glad I didn't.
Value upgrader · Near-miss · Relief
06. Headline · Real oak, not a printout
06 · Headline (Type-only)
Real oak. Not a printout of oak.
Real-wood believer · Real vs fake · Conviction
07. Offer · Order a five pound sample
07 · Offer / Promotion
Hold the real grain before you decide.
Cautious committer · Low-risk trial · Relief
08. Statistics · 40mm of solid oak
08 · Statistics
40mm of solid oak. 0mm of plastic.
Design-led buyer · Substance · Trust
Spec · Sample review 09. Testimonials · Customer quote
09 · Testimonials
The sample settled it in ten seconds. It is proper wood.
Character seeker · Peer proof · Warmth
10. Heritage · UK wood experts since 1999
10 · Founder's Story
The UK's wood worktop experts since 1999.
Design-led buyer · Authority · Trust
Spec · Mock outlet 11. News · Why UK homeowners choose real oak again
11 · News (Mock outlet)
Why UK homeowners are choosing real oak again.
Kitchen renovator · Editorial authority · Curiosity
12. Negative Marketing · The trouble with laminate
12 · Negative Marketing
It looks fine. Until the edge lifts.
Real-wood believer · Problem agitation · Concern
13. Bullet-points · Built for real cooking
13 · Bullet-points
Built for real cooking, not just for show.
Practical provider · Everyday durability · Warmth
14. Press / Workshop · Made in Britain
14 · Press / Workshop
Every worktop is cut by people who know oak.
Design-led buyer · Craft · Pride
What is enforced on every one of these: real House of Worktops oak (honey-gold, staved, correct grade), the real palette (forest green, oak tan, cream), UK spelling, £ throughout, and only claims the site supports (solid oak, made to measure, sand and re-oil, 2-man delivery to the room of your choice, est. 1999). No fabricated star ratings or review counts. No generic discount static. Ads 04, 05 and 09 are spec placeholders written in customer voice with honest attribution; swap them for verbatim real reviews and creator content before any paid placement. Ad 11 is a spec mock, the outlet ("Home & Interiors") is brand-adjacent, not a real publication; swap the masthead if a real press hit lands.

Ready to run it?

These 14 open the five lanes your category leaves empty. Each maps to a landing page in the proposal. Account read week one. Slack Connect day one.

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